As an entrepreneurial caterer, maximizing your time and resources is essential. What if you could design a custom catering landing page in just a few minutes without technical skills or coding required? With Unicorn Platform's no-coding-required chocolate landing page builder, you can create a stunning landing page for your catering business or any food-related venture. Choose from a variety of templates and customize the design to reflect your unique style. Publish your new landing page and start turning visitors into customers today. And if you're looking for more inspiration, check out Unicorn Platform's other food landing page templates, including a menu landing page, a recipe landing page, and a food product landing page.
What Is a Landing Page and Why You Need One
A landing page is a standalone web page that allows you to capture leads for your business. It typically contains an email opt-in form and information about a specific product, service, or offer you provide. Landing pages are essential for catering businesses because they allow you to:
- Promote your catering services and menus to potential new clients. You can highlight your offerings, share photos of your food and decor, and convey your business’s style.
- Capture contact information from interested visitors. By offering something of value like a free menu sample or event planning guide in exchange for an email address, you can build your contact list.
- Increase conversions and sales. A dedicated landing page focused on one key offer will generate more leads and customers than just having visitors navigate your general website.
What to Include on Your Landing Page
A great catering landing page should have:
- An attention-grabbing headline that speaks to your target clients. For catering, something like “A Taste of Elegance: Fine Catering for Your Special Event” could work well.
- Stunning visuals of your food, tablescapes, and venue decor. Share professional photos that showcase your style and quality.
- A clear description of your services and offerings. Briefly highlight your menus, event types you cater, and any extras you provide. Keep this high-level, with links to more details.
- Social proof like testimonials from happy clients. Reviews build trust and credibility, especially for a catering company.
- A call-to-action like “Book your complimentary tasting today!” or “Download our menu packet.” The CTA should link to your opt-in or contact form.
- Your contact information and opt-in form. Make it easy for visitors to get in touch and sign up to receive more info.
A custom catering landing page, focused on your business’s unique strengths and offerings, is the perfect way to make a memorable first impression, capture new leads, and gain more clients. With the right elements in place, you'll be on your way to landing more catering gigs in no time!
How to Create an Effective Catering Landing Page
To create an effective catering landing page, there are a few key elements you'll want to include.
First, an eye-catching hero image at the top of the page that showcases your catering offerings. This could be an image of a beautifully presented meal, your catering vehicle, or your event setup. The hero image is the first thing visitors will see, so make sure it captures their attention.
Next, a brief description of your catering services. Explain the types of events you cater, like weddings, corporate events, or private parties. Mention your cuisine specialties and give visitors a sense of your style. You might say something like: "We are gourmet caterers specializing in farm-to-table fare and custom menus tailored to your unique tastes and dietary needs."
Testimonials
Include 2-3 short testimonials from happy clients. Testimonials help build trust and credibility. Ask your clients if you can use a quote from their thank you notes or reviews.
Menu
Feature photos and descriptions of some of your most popular catering menu items. Give visitors a taste of your offerings and culinary skills. You might provide a sample wedding menu, corporate lunch menu or custom menu.
About Us
Briefly tell your brand story and introduce your team. Share how you got started in the catering business and your mission and values. Include professional headshots of yourself and your staff.
Contact
Provide an easy way for visitors to get in touch and request a quote. Include your phone number, email, and a contact form on your landing page. You might offer an incentive for booking, like 10% off their first catering event.
A landing page with these key elements - an eye-catching visual, a brief but compelling description of your services, social proof from client testimonials, appetizing menu previews, an about us section, and a clear call to action - will convert more catering leads and help grow your business. Best of luck!
Choosing a Landing Page Builder: Why Unicorn Platform Is the Best
Choosing the right landing page builder for your catering business website is important to establish a professional online presence. Unicorn Platform stands out as the top choice for the following reasons:
Unicorn Platform offers an intuitive drag and drop interface, enabling you to quickly and easily build a stunning catering landing page without any coding knowledge. You have access to 100+ mobile-optimized templates designed specifically for catering and restaurant businesses. Customize the template by uploading your logo and brand images, choosing your brand colors, and rearranging sections to best showcase your catering services.
Unicorn Platform integrates seamlessly with your catering business software and payment processors. Connect your landing page to your POS system, accounting platform, email marketing service, and payment gateways with just a few clicks. This integration allows visitors to easily book catering services and pay online directly through your landing page.
Robust marketing features are included to help drive more traffic and leads. Unicorn Platform allows you to create blog posts, email newsletters, social media posts, and more to help promote your new landing page. You can also connect Google Analytics to track key metrics like page views, conversion rates, and sales revenue. Unicorn Platform’s built-in SEO tools will also help improve your search ranking in Google.
Unicorn Platform offers affordable monthly subscription plans suitable for catering businesses of any size. Plans start at $8/month and include unlimited pages, 24/7 customer support, and automatic software updates to ensure your landing page is kept up-to-date. Unicorn Platform is a trusted landing page builder, serving over 50,000 small businesses worldwide.
In summary, Unicorn Platform is the ideal landing page builder for catering businesses looking to establish a professional web presence, drive more leads, and increase online sales. The easy to use interface, catering-specific templates, built-in marketing and analytics features, and budget-friendly pricing make Unicorn Platform the best choice for building a beautiful catering landing page in minutes.
Pick a Landing Page Template to Get Started
To get started building your catering landing page, select one of the pre-made templates in the page builder. Templates provide an easy way to have a great looking page up and running in minutes.
Choose a Template
Select from the catering templates to find an option that matches your brand style. Some choices include:
- Elegant Catering Template - A minimal, stylish template with large images, clean typography and ample white space. Perfect for upscale catering companies.
- Rustic Catering Template - Features natural, earthy elements with wooden backgrounds, script fonts and muted colors. Ideal for farm-to-table caterers or outdoor wedding caterers.
- Casual Catering Template - A fun, laid-back template incorporating whimsical fonts, watercolor accents and a bright color palette. Suitable for casual caterers, food trucks or caterers with a vibrant brand personality.
Once you select a template, you can now customize it by adding your own images, logo, color scheme and text to match your unique catering business. Editing a template is simple with an intuitive drag and drop interface.
Customize the Template
- Add your business name, logo, contact information, social media links and any branding elements to reflect your catering company.
- Select a complementary color scheme and font pairing. You can choose from trendy color palettes and Google Font combinations or enter your own hex codes and upload your brand fonts.
- Include engaging images of your food, events, staff or venue. Images help bring your page to life and give visitors a sense of your catering style. You can upload your own high-quality images or choose from thousands of free stock photos.
- Craft your page content including an introductory message, details about your services and catering menus, testimonials from happy clients, your business mission and call-to-action buttons. The page builder’s content blocks make it simple to add, edit and format text, images, buttons, columns and more.
- Review and preview your page, then publish when you’re satisfied with the results. Your new catering landing page will be live within minutes.
By selecting an eye-catching template and customizing it to reflect your brand, you can have a stunning catering landing page ready to help you convert more leads and gain new clients. Let your new landing page do the work of attracting your ideal customers.
Add Striking Images and Graphics
To create an eye-catching catering landing page, include high-quality images and graphics. Visuals are vital for quickly conveying your business and services to visitors.
Photos of Delectable Dishes and Buffets
Feature photos of your tantalizing cuisine styled in an appetizing way. Images of lavish buffets, artistically plated entrees or decadent dessert spreads will stimulate viewers’ appetites and imagination. For the best results, use large HD photos with shallow depth of field focusing on the dish.
Stylized Graphics and Icons
Incorporate catering-themed graphics, like silverware, plates or chef’s tools to accent your page. Minimalistic icons can elegantly represent hors d'oeuvres, buffets or plated dinners. For a cohesive look, choose a graphic set with a consistent visual style. Use them sparingly, placing one or two medium-sized graphics on each section of the page.
A Hero Image
A large, eye-catching photo at the top of your page will make a bold first impression. Ideal hero images convey an atmosphere of elegance or celebration. Possibilities include a stylish tablescape, an extravagant floral centerpiece or an overhead shot of a bustling event. For the hero image, opt for a photo that evokes emotion and perfectly encapsulates your catering brand.
A Logo
Feature your catering logo prominently at the top of the page. If you do not have a logo, consider hiring a designer to create one. A professional logo legitimizes your business and gives your page a polished appearance. For the best placement, put your logo in the top left corner of the hero image or at the top center of the page.
By combining mouthwatering photos, stylish graphics, an impactful hero image and your professional logo, you can craft an alluring catering landing page sure to win over visitors and gain new clients. With the right visuals, you can quickly convey your catering expertise and the unparalleled dining experiences you provide.
Include a Persuasive Headline and Subheading
To convince visitors to sign up for your catering services, you need an attention-grabbing headline and subheading on your landing page. These headlines should clearly convey your key benefits and value proposition to capture interest.
Include a Persuasive Headline
Your main headline should be an active, compelling phrase highlighting your competitive advantage or most valuable benefit. For example, “Delicious, Custom Catering for Your Next Event” or “Catering for the Memorable Events of Your Life”. Keep your headline to 6 words or less for maximum impact.
Write a Supporting Subheading
Directly under the headline, include a subheading that reinforces your message. For instance, if your headline is “Delicious, Custom Catering for Your Next Event”, your subheading could say “We craft custom menus tailored to your tastes and budget. No event is too large or small.” Aim for a subheading of around 10 to 15 words.
These powerful headlines and subheadings will instantly convey why visitors should choose your catering services. Some other suggestions include:
- Premium Catering, Perfect for Any Occasion
- “We handle all the details so you can enjoy the moment”
- Award-Winning Cuisine for Your Celebration
- “Our master chefs are dedicated to an unforgettable culinary experience”
- The Event Starts Here
- “Let us create a memorable menu from appetizer to dessert”
Keep testing different options to find the combination that resonates most with your target customers. Strong headlines and subheadings, along with high-quality images of your dishes, will motivate visitors to contact you to get started planning their special event. With an effective landing page, you'll be well on your way to boosting your catering business and serving delighted clients.
Highlight Your Catering Services Offerings
To attract catering clients, you need to highlight the services you offer on your landing page. Clearly listing your catering offerings helps potential customers understand exactly what you can provide for their event.
Showcase your catering packages prominently on the page. For example:
- Plated Dinner Service: A formal, multi-course meal served to seated guests. Popular for weddings and corporate events.
- Buffet Service: A variety of dishes arranged attractively on tables for guests to serve themselves. Ideal for casual events where mingling is encouraged.
- Family-Style Service: Large platters and bowls of food passed around the table for guests to share. Perfect for an interactive, communal atmosphere.
- Cocktail Reception: A variety of hot and cold hors d'oeuvres passed by servers for standing guests. Works well for networking events and pre-dinner mingling.
You may also want to highlight specific cuisine types you specialize in, such as farm-to-table, organic, or fusion fare. Mention unique offerings that set you apart like food stations, live cooking demos, or customized menus.
Prominently feature mouth-watering images of your catering creations. Pictures of beautifully presented hors d’oeuvres, artistically arranged buffets, and elegantly plated meals will make visitors visualize how you can fulfill their catering needs.
List any awards or media features your catering business has received to build credibility. Mention the types of events you have experience catering such as weddings, corporate meetings, or theme parties.
Describe your catering philosophy and commitment to high quality, customized service. Explain how you source fresh, local ingredients and work closely with clients on every detail of their event.
A well-designed catering landing page that prominently showcases your services, expertise, and devotion to excellence will help convert more website visitors into satisfied clients. Carefully highlighting what you offer and your unique approach to catering is key to quickly communicating your value to potential customers.
Add Testimonials or Reviews From Happy Customers
To build credibility and trust with your visitors, include testimonials or reviews from satisfied customers on your catering landing page. Their social proof will reassure potential new customers that you provide high quality catering services.
There are a few ways to gather and display testimonials:
- Email a request to your happy customers asking for a short review of their experience. Offer an incentive like a discount on their next catering order. Compile the responses and post the best ones on your landing page. Make sure to ask for permission to share their comments publicly.
- Survey your customers after events to get feedback. Include an open-ended question asking what they enjoyed about your catering services. The positive responses can be turned into brief testimonials for your landing page.
- Check sites like Yelp, Google, and Facebook for existing reviews of your catering business. Reach out to the authors and ask if you may quote their review on your landing page. Be transparent that you want to use their comments for marketing purposes.
- If you have video footage or photos from events, consider including short clips or images showing happy customers along with their testimonial. However, be mindful of privacy concerns and always obtain permission to share media featuring people.
A few tips for displaying testimonials:
- Use 2-3 short testimonials from a mix of customers including individuals and businesses. Keep them to 1 or 2 sentences each.
- Include the customer's full name, title and company for credibility. For individuals, just list their name and location.
- Use blockquotes to set the testimonials apart visually. This also clearly indicates the content is a direct quote from a real customer.
- Place testimonials prominently on your landing page, such as at the top or alongside your call to action.
- Update your testimonials regularly to keep the content fresh for repeat visitors and search engines. Continually build new social proof from recent catering events and customers.
Using real reviews and testimonials from satisfied clients or customers is one of the most effective ways to build trust and reassure visitors to your catering landing page. Their social proof, along with a professional yet personal page design, will convert more leads into catering inquiries and sales.
FAQs: Commonly Asked Questions About Catering Landing Pages
Landing pages are essential for any catering business to generate leads and book events. A well-designed catering landing page answers frequently asked questions from potential clients and reassures them that you can fulfill their needs.
What should I include on my catering landing page?
Your catering landing page should include:
- Your catering company name, logo, and contact information prominently displayed at the top.
- A hero image showcasing your catering offerings or staff.
- A brief description of your catering services, cuisine, and style. Mention your experience, credentials, and awards if applicable.
- A menu page with pricing or package options. Photos of sample dishes are ideal.
- Testimonials or reviews from satisfied clients.
- A call to action like “Book Now” or “Get a Quote” to capture leads.
- Answers to commonly asked questions about your services, pricing, availability, etc.
How can I optimize my catering landing page?
To optimize your catering landing page:
- Focus on high-quality images of your food, staff, and events. Visuals are key for catering companies.
- Include schema markup for local businesses and FAQ content to improve search ranking.
- Make your headline and call to action buttons prominent with a clear path for the user to book or contact you.
- Keep load times fast by compressing images and minimizing code. Page speed impacts search ranking and user experience.
- Use keywords like "catering company," "wedding catering," "corporate catering,” “event catering,” and your location throughout the content. But don't overoptimize.
- Test different versions of your landing page to see which one converts the most leads. Make improvements based on the data.
- Ensure your landing page is mobile-friendly since many users will view it on their phones.
- Promote your landing page on social media and your website to drive more traffic.
- Consider search engine optimization and pay-per-click ads to increase visibility in search results.
With an optimized, visually stunning catering landing page, you'll be booking more clients and events in no time. Let your delectable fare and impeccable service shine through to capture new opportunities.
Conclusion
You now have the tools and knowledge to create an eye-catching catering landing page in minutes. Unicorn Platform makes it simple to choose a template, add images, include booking forms, set up online payments, and publish - all without needing any coding experience. Your catering business deserves a professional digital presence, and a custom landing page is the perfect way to make a great first impression, capture new leads, and increase sales. Unicorn Platform's intuitive interface provides an easy way for catering companies of any size to build a beautiful website and start attracting more customers right away. What are you waiting for? Sign up for your free Unicorn Platform trial today and start designing your new catering landing page.
